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  • UGC NET Mass Communication and Journalism

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UGC NET Mass Communication and Journalism

There will be two question papers, Paper-II and paper-III(Part A & Part B) paper –II will be cover 50 objective type question(Multiple type, matching type ,true/false, Assertion Reasoning type) carrying 100 marks Paper-III will have two parts Part-A and Part-B
PPaper-III will have 10 short essay type question (300 words) carrying 16 marks ach. In it there will be one question with internal choice from each unit (i.e 10 question form 10 units Total marks will be 160) Paper-IIIB will be compulsory and there will be one question form each of the elective. The candidate will attempt only one question (One elective only in 800 words) carrying 40 marks. Total marks of paper-III will be 200



Paper-II & III (Part A & B)
  • Unit- I
  • Communication and Journalism -Basic terms, Concept and definition, types and process

    Types of Communication

    Mass Communication -nature of media and content

    Mass communication in India-Reach, access and nature opf audience

  • Unit- II
  • Role of media in society

    Characteristics of Indian Society-Demographic and sociological impact of media in general

    Impact of media on specific audience-Women , children etc.

    Mass media affects studies and their limitation

    Mass campaigns for specific issues-Social concerns environment, human rights, gender equality the press, radium television, cinemas, and traditional form of communication

  • Unit- II
  • Journalism as a profession

    Journalisms -their role and responsibilities

    Indian constitution and freedom of speech

    Research restriction

    Ethics and Journalism

    Career in journalism and mass media

    Training -problems perception and response by the industry

    Media management-principles and practices

    Professional organization in Medias

    Media laws in India

  • Unit- VI
  • History of Print and Broadcast media in general with particular reference to India

    Post -independent development in print

    News paper-English and Indian Languages press-major landmarks

    Magazines-their role book phase and contemporary situation

    Small newspaper-Problems and prospects

    Press commission, press Counsels-their recommendation, radio rural forums and local broadcasting-General and specific audience programmes

    Development of television Perception, initial development and experimental approach, SITE, phase and evaluation, Expansion of television-Post Asia phase, issues concerns and debate over a period of time

    Committee in Broadcasting-Background, recommendation and implementation

    Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and Prospects for the films industry

  • Unit- V
  • Communication and theories of social change

    Role of media in social change-Dominant paradigms

    Critic of the dominant paradigms and alternative conception

    Development initiatives-State, market ad the third force (NGO sector)

    Participatory approaches incommodity media-Ownership and management perspectives

  • Unit- VI
  • Introduction of research methods and process

    Mass Communication and research-Historical overviews

    Administrative and critical traditions

    Effects research-Strengths and limitations

    Communication research in India-Landmark studies related to SITE

    Content analysis-Quantitative and qualitative approaches

    Market research and its relationship to communication particularly advertising

    Sampling techniques-Strengths and limitations

    Statistical method of analysis basics

  • Unit- VII
  • Colonial Structure of communication

    Decolonization and aspiration of nations

    Conflicts related to media coverage and representation

    International news agencies-Critique

    MacBride Commision-recomendation and policy options

    Contemporary issues to translational broadcasting and its imlicapact on culture, various perspectives and cultural impact

    Convergence of media-Problems and options

    Media policies in an international context

    India's position and approach to international communication issues

  • Unit- VIII
  • radio & TV and Video and media of Communication

    Grammar of TV and Radio and Video

    The production team

    Role of Producer

    Different types of programmes

    Writing for Radio

    Writing for TV-researching for Script

    The Visual language Camera Movement

    Basic theories of composition-Cause and commands

    Format for Radio Television-News Sitcoms, Features, Commercial, Operas, Documentation, Cinema, Theater, Drama

    Editing, theory and Practices

    Sound Deign, Microphones, Sets and Lighting

    Satellite, Cable television , Computers , Microchips

  • Unit- IX
  • Advertising

    Marketing

    Ads Copy and Layout

    Public Relations

    Public Opinion

    Propagandas

  • Unit- IX
  • The Techniques

    Different forms of writing

    Printing Technology ad Production methods

    News Agencies

    Syndicates and Freelancing

    Specialized areas of Journalism