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UGC NET Mass Communication and Journalism
There will be two question papers, Paper-II and paper-III(Part A & Part B) paper –II will be cover 50 objective type question(Multiple type, matching type ,true/false, Assertion Reasoning type) carrying 100 marks Paper-III will have two parts Part-A and Part-B Paper-III will have 10 short essay type question (300 words) carrying 16 marks ach. In it there will be one question with internal choice from each unit (i.e 10 question form 10 units Total marks will be 160) Paper-IIIB will be compulsory and there will be one question form each of the elective. The candidate will attempt only one question (One elective only in 800 words) carrying 40 marks. Total marks of paper-III will be 200
Paper-II & III (Part A & B)
- Unit- I
Communication and Journalism -Basic terms, Concept and definition, types and process
Types of Communication
Mass Communication -nature of media and content
Mass communication in India-Reach, access and nature opf audience
- Unit- III
Role of media in society
Characteristics of Indian Society-Demographic and sociological impact of media in general
Impact of media on specific audience-Women , children etc.
Mass media affects studies and their limitation
Mass campaigns for specific issues-Social concerns environment, human rights, gender equality the press, radium television, cinemas, and traditional form of communication
- Unit- II
Journalism as a profession
Journalisms -their role and responsibilities
Indian constitution and freedom of speech
Research restriction
Ethics and Journalism
Career in journalism and mass media
Training -problems perception and response by the industry
Media management-principles and practices
Professional organization in Medias
Media laws in India
- Unit- VI
History of Print and Broadcast media in general with particular reference to India
Post -independent development in print
News paper-English and Indian Languages press-major landmarks
Magazines-their role book phase and contemporary situation
Small newspaper-Problems and prospects
Press commission, press Counsels-their recommendation, radio rural forums and local broadcasting-General and specific audience programmes
Development of television Perception, initial development and experimental approach, SITE, phase and evaluation, Expansion of television-Post Asia phase, issues concerns and debate over a period of time
Committee in Broadcasting-Background, recommendation and implementation
Cinema-Historical overview and contemporary analysis-Commercial, parallel and documentary genres-Problems and Prospects for the films industry
- Unit- V
Communication and theories of social change
Role of media in social change-Dominant paradigms
Critic of the dominant paradigms and alternative conception
Development initiatives-State, market ad the third force (NGO sector)
Participatory approaches incommodity media-Ownership and management perspectives
- Unit- VI
Introduction of research methods and process
Mass Communication and research-Historical overviews
Administrative and critical traditions
Effects research-Strengths and limitations
Communication research in India-Landmark studies related to SITE
Content analysis-Quantitative and qualitative approaches
Market research and its relationship to communication particularly advertising
Sampling techniques-Strengths and limitations
Statistical method of analysis basics
- Unit- VII
Colonial Structure of communication
Decolonization and aspiration of nations
Conflicts related to media coverage and representation
International news agencies-Critique
MacBride Commision-recomendation and policy options
Contemporary issues to translational broadcasting and its imlicapact on culture, various perspectives and cultural impact
Convergence of media-Problems and options
Media policies in an international context
India's position and approach to international communication issues
- Unit- VIII
radio & TV and Video and media of Communication
Grammar of TV and Radio and Video
The production team
Role of Producer
Different types of programmes
Writing for Radio
Writing for TV-researching for Script
The Visual language Camera Movement
Basic theories of composition-Cause and commands
Format for Radio Television-News Sitcoms, Features, Commercial, Operas, Documentation, Cinema, Theater, Drama
Editing, theory and Practices
Sound Deign, Microphones, Sets and Lighting
Satellite, Cable television , Computers , Microchips
- Unit- IX
Advertising
Marketing
Ads Copy and Layout
Public Relations
Public Opinion
Propagandas
- Unit- IX
The Techniques
Different forms of writing
Printing Technology ad Production methods
News Agencies
Syndicates and Freelancing
Specialized areas of Journalism
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